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From the Thomas Blog

7 Marketing Staples

It’s essential to pay attention to the marketing trends around you. If you haven't noticed, much of fashion is started in one area of the world and then spreads, dies and comes back ten or twenty years later. Whether it’s a new color palette, a unique design aesthetic, or the need to be sensitive to specific social issues, paying attention helps you stay relevant.

Marketing strategies come and go as well. However, regardless of what’s "in" and trending right now, there are staple princples that will remain inspite of chaning trends.

These are seven essentials of direct response marketing that you should be incorporating every time.

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Have a Politcal Message to Share?

Temperatures are cooling, but the political rivalries are getting heated. For these political campaigns, it's getting to the wire!

This is a campaign season like one we’ve never seen. Many of the ways in which campaigns have been conducted before are obsolete now. Knocking on doors and polls are out with the condition and spread of Covid-19. There are few rallies, but nothing like any of the political events that went on in previous years.

Television ads are still an option but considering how many people cut cable and switched to streaming services in leu of the pandemic. If you don't have an audience on TV, go to them.

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What Makes “Personalized” Mailings Feel Personal?

If you think that using data — by itself — makes a mailing feel personal, think again.

How many times have you received a direct mail piece or email that used your name or “personalized” images, but was irrelevant to you? Probably more often than all of us marketers would like to admit.

Say you are a golf fanatic, and you receive a sporting goods catalog personalized with your name on the front cover, plastered with an image of the latest softball gear. Or you receive an incentive to bring your car in for a tune-up six months after your car was due. Or you made a one time purchase of a gift for a family member or friend, and now you are getting monthly mailers for these products you have no interest in. Do any of these sound familiar? As a marketer, you don’t want to make the same mistake.

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What Our Clients Are Saying

  • “I greatly appreciate the customer service you always provide for us. Yesterday I placed a small but crucial order, and your turnaround time was spectacular. I especially want to point out that Meredith hand-delivered our order this morning. Our partners will have their signs for our demo showcase today. I love working with you all!”

    Yvonne Karel
  • “The entire Thomas Printworks team has been an outstanding partner on our vehicle wrapping project for our 12 new company vehicles. From providing guidance on the most durable materials to making several dealership site visits with us to ensure you were prepared for the installs, the process was smooth and seamless from beginning to end... Thomas Printworks’ final product has consistently exceeded our expectations.”

    Carmen Millet
  • “We can always depend on Thomas Printworks to have our printing completed and delivered on time which is crucial to our fulfillment operations at American Payroll Association. It is a pleasure to work with suppliers who are not only professional and honest, but who also provide accurate, prompt and courteous customer service on each and every job.”

    Jack Cervini
    American Payroll Association
  • “Thomas Printworks has been a trusted partner with our various departments during preconstruction and construction phases. Collaborating with them has been a great experience. They truly ‘get it’ — it takes a great team to pull off excellent customer service through a fast track process and stay on budget.”

    Matt Blanchard
  • “We would like to give thanks to Kelly and all the staff over at Thomas Printworks. They truly earned our business! They have delivered and have never let us down. In fact, there have been times when we are in need of urgent printing, and they accept the work with no hesitation, knowing the unrealistic deadlines we provide them. We love the fact that their salesman, Kelly Tant, can take the time out of his busy schedule to come by our factory to check up on us or to hand deliver prints as needed. Thomas Printworks has earned a lifetime partnership with Vintage Air.”

    Mark Anthony Zarate
    Vintage Air
  • “I have recently started using Thomas primarily for our CAD prints, and I am thoroughly impressed! I wanted to give praise to the team. I’ve ordered several B&W CAD drawings over the past couple of weeks, and I have been surprised by the quality and speed of service. In some cases, there was less than a one hour turnaround, which has such a positive impact on our office’s productivity.”

    Bryt Hewson

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